January 2009

I’M WRITING FOR HUFFINGTON POST!

Friday, January 30th, 2009

buzz_lightyearMy very first blog post for the Huffington Post went up today and I couldn’t be more honored and excited. We were asked to contribute a regular blog for their Giving Life section on ITo’s mission, campaign and our causes. This first one is a fun read that talks about how Dan and I went from owning a large successful computer company to philanthropy. It’s called “From Computers to Charity…and Beyond!” I particularly love the Buzz Lightyear photo they chose to go with it.

Check it out, comment and become a fan! That’s how we’ll keep spreading the word big time!

Posted by Carrie Pollare

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GET A SIGNED PERSONALIZED COPY OF JENNY MCCARTHY’S NEWEST AUTISM BOOK

Friday, January 30th, 2009

jenny_mccarthy_bookJenny McCarthy’s new book is called “Mother Warriors: A Nation of Parents Healing Autism Against All Odds.” It is a follow on to her first, highly successful book, “Louder Than Words: A Mother’s Journey in Healing Autism.” The first book hit #3 on the New York Times Best Seller List. In the new book, Jenny shares recovery stories from parents all over the country, each fighting for their own “remedy of interventions” to help parents navigate through all the different autism therapies.

Both books are available at Amazon.com and Barnes and Noble, but you can also purchase a personalized and signed copy by both Jenny and her son, Evan, with a message up to 15 words for $99. The proceeds go to support her Generation Rescue autism charity, which is also the beneficiary of donations from the “I’m Tired of Autism” bracelet.

Posted by Carrie Pollare

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WE COVET THIS WEBSITE

Tuesday, January 27th, 2009

obama_dollsIn these tough times, a little levity is so important. It can take you away from the madness of reality and into the world of whimsy. Now, put a little levity together with shopping and you’ve really got something! You need to check out www.wecovet.com. Now, here is a group of women, who you can tell are having a great time, finding fashion, design and lifestyle products to report on that are extraordinary, to say the least. Many will make you laugh, some you’ll want to buy, but you’ll definitely love reading about them because you can tell the writers, “ex-academics turned stay-at-home-moms,” are having a blast creating it. Think Obama Russian Nesting Dolls, Stephen Colbert Organic Cotton Baby Onesies, Bacon Flavored Chewing Gum or a male cleanser called “Man Junk.” Of course, there are also some wonderful more serious products, like “I’m Tired of…” bracelets, for example.

Posted by Susan Thompson

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The Office Rescue Cat

Thursday, January 22nd, 2009

melas_blog1I know you never would have guessed, but we are an office full of animal lovers here. So, I was shocked when I realized we hadn’t introduced you to our office cat. Her name is “Melas,” yet she is fondly referred to as “Maalox”…don’t ask. It’s something Dan started calling her and it stuck. Plus, shes just so soothing.

We adopted her after her former owner decided to move to Bali and left her here. She was really shy at the beginning, but now she pretty much runs the place. She also has her own “I’m Tired of Animal Cruelty” bracelet… although it’s more of a cat toy for her than a bracelet. She also seems to have taken a liking to a sweatshirt that’s on my desk, but that will probably change next week…you know how cats are…

Posted by Susan Thompson

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Party Favors…

Wednesday, January 21st, 2009

party_favorsI was reading my CoffeyTalk newsletter this morning, in which Lissa Coffey was talking about a new trend in kids parties, whether it’s birthdays, Bar mitzvahs, Bat mitzvahs or just for fun. She said that “Kids are now choosing to forego presents for themselves in lieu of contributions to their favorite charities.” Surprising, but very cool. She goes on to say that the trend has a lot to do with the internet and television, which are exposing young people much more to the world’s causes and making them more socially conscious.

It made me think… We know that ITo bracelets make great gifts, but at only $10, they’d also make great party favors, whether it’s a child’s, teenager’s, young adult’s or adult’s party! You could throw a theme party, for example, where everything is eco friendly and give attendees “I’m Tired of Global Warming” bracelets as parting gifts. Or, pick something else that you think many could get behind, like “I’m Tired of Animal Cruelty.” (Can you feel my excitement building at this revelation?!) Imagine how good it would make your guests feel to walk away with a cool looking party favor that they understand is doing good for the world, knowing that you donated half the cost to support great causes. And, you’d certainly be helping us spread the word, which is so important, by exposing more people to our campaign.

Love it when those creative juices get flowing!

Posted by Carrie Pollare

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A NEW ERA

Tuesday, January 20th, 2009

obamaAs I’ve been sitting here watching the inauguration this morning and, of course as I always do at these kinds of things, welling up with tears at the emotion of it, I can’t help but have this tremendous feeling of hope, as I’m sure so many of you do. Yes, our country is kind of a mess right now and our new President has a huge job ahead of him. And, yes, I’m a realist and totally get the fact that change will not come as swiftly as we would all like, but I can’t seem to stop smiling. I hope that all of you are having similar feelings and I’m betting that you are. That, in itself, makes it a great day…so many people all over the country and even the world, all hopeful and feeling great at the same time. Wow, do we need a whole lot more of that!

Just wanted to share…

Posted by Carrie Pollare

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Toni Braxton Featured in “US Weekly” Magazine Wearing Two “I’m Tired of Autism” Bracelets

Monday, January 19th, 2009

toni_braxton_us_smallSo, how great is this! Singer Toni Braxton appeared in a recent issue of “US Weekly” magazine with a full page photo that showed her wearing her two “I’m Tired of Autism” bracelets. We are so happy to see she is a fan and supports our efforts. Check out her left arm!

Posted by Carrie Pollare

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PEREZ HILTON MORE THAN CELEBRITY GOSSIP

Friday, January 16th, 2009

perez_hiltonWhile most of us think Perez Hilton is nothing more than an online gossip blog of the who’s who in Hollywood, Perez is actually using his popularity to make a difference in the world. On PerezHilton.com, you will find a section called A Worthwhile Cause. Here, Perez showcases some great charities where his readers can go to make donations. He has showcased charities ranging from World Hunger to Cancer to Animal Rights and Lupus. We are all thankful that amongst all the Hollywood gossip, Perez is supporting charities and raising awareness about some awesome causes! Who knew?!

Posted by Gaby Dalkin

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Is There Global Warming or Isn’t There?

Wednesday, January 14th, 2009

There’s been so much coverage in the news on both sides, from “experts” all over the world. Is there global warming or (the newest term) “climate change?” Some say yes and some no. Some say yes, but that it has nothing to do with human intervention and that the earth is simply going through its natural cycle. Now we’re hearing about the next “ice age” that’s on its way… Is the sky falling? What are we going to do???

ocean_trash1Maybe we could/should focus our attention on something much more simple, that every human being can understand and actually do something about? POLLUTION. Does pollution contribute to global warming or climate change? Who cares? I live in Malibu and the fact is I see polluted beaches and our ocean filth everyday. I go to our office in Santa Monica every morning and clean up the litter that’s piled up in front of our building. I go on vacation and travel to places which were once beautiful and where you could drink the water from streams and now they’re decrepit and smell and are certainly not a place where you’d want to take your children. How about our cities where you can’t even breathe the air and people walk around in surgical masks? Can anyone say Beijing?trash2

No one likes the fact that the polar icecap is melting and our glaciers are disappearing, but what can we do as individuals to fix that problem? I honestly don’t know, but I what do know is that pollution sucks and there is something we can all do to change that!! Don’t waste! Don’t litter and pick up other people’s litter. Turn off the water when you’re brushing your teeth. Teach your child to care for the environment. Recycle! Try to buy products that don’t hurt the environment whenever you’re able.

Maybe we won’t stop global warming, but at least we can make a difference and make our world a better happier place while we’re here.

There! I feel much better.

Posted by Dan Hoffman

If you’d like to learn more or get involved, here are some great organizations working to eliminate pollution: The Surfrider Foundation, Heal the Bay, Environmental Defense Fund and Conservation International.

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Watch our new “Smile” Slideshow

Tuesday, January 13th, 2009

smiling_dog1I have to say I’m very proud of this slideshow to music that we put together, called “Smile.” It’s a series of photos of dogs and cats, who are either smiling or laughing, and is a must see for animal lovers. I still laugh out loud at some of these photos every time I watch it. It was done to help spread the word for our “I’m Tired of Animal Cruelty” bracelet and its charity beneficiary, Best Friends Animal Society, a wonderful animal rehabilitation and rescue organization. Best Friends is actually responsible for rehabilitating the “Vicktory” dogs, the Pit Bulls rescued from from Michael Vick’s abuse. One of them appears in our show.

“Smile” takes only 60 seconds. We hope you’ll watch it and if you like it, that you’ll pass it on to all your friends and relatives. It’s how we will help make our effort snowball and raise lots of money for worthy causes.

Click the photo to play “Smile.”

Posted by Carrie Pollare

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